"We are all known. And the way we're perceived by those who know us—even those who encounter us briefly—affects our lives in tangible ways. Sadly, it doesn't matter how fantastic you are if others' perception of you is ... off. For this reason, understanding How to Fame—how to use the tools of this speedy millennium to advance your objectives—is no longer a "nice to have." It's a must-have, and whether your goal is to shape or promote your personal brand, get a job or a promotion, be smarter, or find a mate ... today, fame matters. The point here is not to be famous. Being famous is a job best left to those who care about little else. This is about being an authority and using your fame to achieve greatness. It's about getting what you want and what you deserve. And getting it right now."

"For too long, the economics profession has minimized the critical role of cooperation in economic activity. Emphasis on the individual has risen above all else and overshadowed the profound ways we depend on each other. You may have heard a successful businessperson boast, 'I did it all myself.' I want to interrupt at that point. Every successful business requires the cooperative effort of many people—the banker who believes in the business plan, the customer who trusts the product, the employee who devotes precious time to the business and its owners."