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"Enterprise* (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that maximizes individuals' growth and elicits maximum concerted human potential in the wholehearted service of others.On the one hand, this definition is pretty high-stepping. Idealistic beyond the realm of common sense. But examine it ... one word at a time."
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"What's differentiates the great ones? What makes some people superstars, while most of their peers hover near the mediocre middle?
It's not too hard to pinpoint the difference between average performers and poor ones. Easy to spot skills like work habits, product knowledge, communication style and use of sales tools, are all indicators of general competence.
The challenge for most organizations is not determining the difference between good and bad; it's discerning the difference between good and great.
Why are some sales people superstars, while other people in the same situation, selling the same stuff to the same customers experience a much lower rate of success?"
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"In the real world, you cant have over a dozen employees spread out across eight different cities over two continents. In the real world, you cant attract millions of customers without any salespeople or advertising. In the real world, you cant reveal your formula for success to the rest of the world. But weve done all those things and prospered. The real world isn't a place, its an excuse. Its a justification for not trying. It has nothing to do with you."
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"Imagine everything you do could fall into one of three buckets: Bad Work. Good Work. Great Work. I'm not talking about the quality of the work you deliver—I've no doubt that's fine. I'm talking about the meaning the work has for you and the impact it makes."
"Something is missing. Something important. Something necessary to making a difference in the world. And most are afraid to find out what it is.
This is a manifesto about the discovery process of finding what's missing. It's not as glamorous as a get-rich-quick scheme or as mystical as New Age spirituality. It doesn't shine with the veneer of a car salesmen's suit or catch your eye like a pretty girl. No, it more likely grabs your attention like a week-old bag of garbage sitting in the corner or piques your interest like nails on a chalkboard. Yes, it's hard, but it can't be denied."
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