ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.



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"Have you been wishing for the good old days lately? Or at least to rewind the economic clock 12 months? Leading a company during a slowing economy has plenty of challenges: What should you change, stop or continue doing?"
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"The Internet is a copy machine. At its most foundational level, it copies every action, every character, and every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. [...] Yet the previous round of wealth in this economy was built on selling precious copies, so the free flow of free copies tends to undermine the established order. If reproductions of our best efforts are free, how can we keep going? To put it simply, how does one make money selling free copies? I have an answer. The simplest way I can put it is thus: When copies are super abundant, they become worthless. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied. Well, what can't be copied?"
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30 Days-Notice is a countdown to Aly Hensler's final day as a traveling saleswoman, with each chapter chronicling a day in that month. In a foray into creative nonfiction, we at ChangeThis have the honor to share two of those days with you. "No one expected me to leave. In a world of shifting loyalties and job hopping, Widgets Inc. is the kind of rare place that people retire at, where a sales representative can pull in a comfortable base salary, company car, and expense account."
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"From Penny Arcade to high academia, numerous theories have been posited as to why being relatively anonymous is a breeding ground for 'flame wars' and 'trolls.' To combat the crap, tools like disemvowelers and community rating systems (as featured on Reddit and Digg)can help sift the 'good stuff' to the top. 'Good stuff' includes critiques which are worthwhile. And they are comparatively few and far between, as we'll see. Nevertheless, if you're the target of vicious attacks, you're going to feel it. Contrary to a popular, mistaken approach, I'm not going to tritely admonish you by saying 'don't take it personally.' Instead, here's a fresh path I'd like to take you on, and by the end of our journey, you'll have a revitalized outlook on how to make the best of bad words."
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