ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.



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Vaitheeswaran, author of Zoom: The Global Race to Fuel the Car of the Future, here asserts that within "the thorny geopolitical, environmental, and economic complications involved with cars and oil, America's federal energy policies do matter." He calls for a "market-minded" approach that offers a level playing field for entrepreneurs and innovators instead of the conventional and archaic.
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Patricia Martin brings her energy and enthusiasm to this inspiring manifesto which celebrates a new cultural trend: a renaissance generation that values creative and intellectual activity which will bring a rebirth to our current beige state of living.
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Using Habitat for Humanity as a dynamic example, authors of Forces for Good, Crutchfield and Grant, present this manifesto on what high-impact nonprofits do to achieve wide-scale social change. These methods are insightful for all organizations, including for-profits and individuals. You may just want to pick up a hammer and take a swing at changing the world.
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An expert in Multi-Level Marketing, Kim Klaver delivers a manifesto defying the bad advice most of these companies offer to their sales force. This rote advice, Klaver warns, results in alienated friends, limited potential, and insures failure even for experienced salespeople. Here are 12 tips to avoid losing friends (and your personal savings) by searching out referrals, not sales, and learning to tell your story.
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