ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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ChangeThis · Scott Berkun ·Feb 08, 2005

How to Manage Smart People

After spending nine years at Microsoft managing some of the smartest people in the world, Scott has a few tips to share on the art of managing the best.

ChangeThis · Simon King ·Feb 08, 2005

Is the Truth the Next Big Truth?

The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.)

ChangeThis · Michael Shellenberger · Ted Nordhaus ·Jan 25, 2005

The environmental movement's foundational concepts, its method for framing legislative proposals, and its very institutions are exhausted. As global warming looms on the horizon, the authors of The Death of Environmentalism argue that in order to move forward, environmentalists must take a step back.

ChangeThis · Paul Graham ·Jan 25, 2005

Made in USA

Americans make the best software and films, and the Japanese the best cars and consumer electronics. There's a reason for this, and it goes far deeper than cultural differences or the quality of autoworkers, it has to do with who's in charge.

ChangeThis · Rebecca Willis ·Jan 25, 2005

See-Through Science

Politics and science needn't be like oil and water. The authors of See-Through Science argue that greater public engagement early in the scientific process improve social outcomes.