ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and other leading thinkers.



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"The non-planetary, bookshelf versions of 'Venus' and 'Mars' have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business." For all common men out there: don't be afraid! Let Andrea teach you how to tweak your marketing messages to appeal to women.
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Can't predict the future? Neither can we. Thankfully, many of the trends that will affect our future practices are already here. Check them out in Ziv's manifesto.
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"'Traditional' website structure just doesn't work any more." Websites need to enable visitors to browse with ease and leave them wanting more. Allow Dave and davidcoe to introduce you to the new 4G Web Strategy.
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