ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

ChangeThis RSS

ChangeThis ·Nov 02, 2004

One-Minute Site

Spend one minute. Improve your website dramatically. What's not to like?

ChangeThis ·Nov 02, 2004

Information overload is no longer a novel concept, it's the ever-present nemesis of your productivity. In this manifesto, Nova Spivack describes a unique approach to organizing, filtering, and tracking information and meme spread using principles of Newtonian physics.

ChangeThis ·Nov 02, 2004

The Word on Word of Mouth

There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from the Founder of BzzAgent and it will all come together.

ChangeThis ·Oct 19, 2004

How To Be Creative

MacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself. If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.

ChangeThis · Malcolm Gladwell ·Oct 19, 2004

The Talent Myth

When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller. Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to find out why.