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The agency market's not oversupplied, it's just under-differentiated. Robin Bonn offers reframes for agency leaders to differentiate you from the competition and create a "Market of One."
"I want to create music and experiences," writes musician and meditation teacher Born I, "for people to understand that it's okay to be exactly who you are. You are enough." His new book, Lyrical Dharma, is another experience he has created to do that work.
Building a brand can get bogged down in corporate machinations and language, but it can also be a communal process—a back-and-forth exchange with fans based upon shared human interests and experiences. Crystal Haryanto explores how one of the most successful artists of our age has managed to thoughtfully and carefully "build a brand revolving around communication and humanity."
Trusting your gut isn't always the right move, but relying on data alone can also lead us astray. "Gut feel," writes Laura Huang, "is the result of data plus experience," and is a critical factor for success.
