ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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True leaders know that managing a company requires far more than just issuing instructions or setting targets. Leaders must move in many circles, think in many styles, and run their businesses through a global lens.

At the heart of human connection that makes all this possible is a concept that is deeply rooted in Asian culture, but universal to all: the concept of face.

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"Don’t fall into the trap of thinking there’s an infinite supply of new customers out there for the taking if only your marketing and sales departments would do their jobs, seeking out and converting more leads. Tell yourself instead that not only are customers a limited commodity, there’s no such thing as 'customers' in the plural. Rather, there’s just one customer: the one who’s being served right now."
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