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"No matter how you've come to entrepreneurship, you may find yourself needing some direction. You're just trying to figure it out as you go, and guess what—so is everyone else! This manifesto is here to give you the guidance you crave and to let you know we're in it together.
Being boss is a constant practice, and after three years of hitting publish on our podcast (and now a book) we've learned that it's conversation that is constantly evolving. Here are some key patterns and foundational insights we've picked up along the way."
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"We are told that we live in a post-truth age. When the facts get in the way, we turn to 'alternative facts' that serve our purposes. Rather than listen to another point of view, we focus only on arguments and talking points that support our ideology. Not everyone is like this, of course, but it seems to capture the tenor of the times. Worst of all, it exacerbates the polarization that so many worry about, because we can't find common ground.
The root problem, in my view, is a gradual abandonment of rationality. We can't reach consensus because we no longer acknowledge a rational basis for resolving disputes.
Ethics was an early casualty of this retreat from reason."
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"Necessity may be the mother of invention. But mothers are an inspiration to virtuous business growth. Their no strings attached treatment reminds us of what pulls us toward people who have our best interests at heart. The best companies focus on helping customers achieve their goals—and grow as a result. Like our moms they are selfless, brave, and think of us first. They start with our life and earn the right to grow by proving with their actions, not their words that they are in our corner."
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"In years of studying people's schedules, I've talked to plenty of busy people who seem rushed and harried. Yet others, with similar time demands, seem relaxed. I well recall a conversation with an executive I hoped to interview about her astonishing productivity. I began our call with an assurance that I would not take much of her time. She laughed. 'Oh, I have all the time in the world,' she said.
Wouldn't it be nice to feel like that? For my new book, Off the Clock, I recruited 900 people with full-time jobs and families to track their time for a day. I asked how they felt about their time. I analyzed the differences between people who felt starved for time, and those who felt time was abundant. These seven strategies came up again and again—and can help anyone feel less busy while getting more done."
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"Renewables are perceived as social goods that deliver social benefits (i.e. less pollution) while incurring private costs (i.e. higher life cycle costs). Hence, economics and policy are locked in blind alleys where subsidies become central to achieving their ends. However, the cure becomes worse than the disease when highly distorted systems emerge: expensive supplies are favored, investments are turned into rent extraction opportunities, and risks are increased when firms' continued viability is dictated by policy actions.
In reality, renewables are among the myriad of technology choices that have economic costs and benefits. In this context, renewables are economic goods that aim to gain traction, or niches, within an evolving and transitioning energy market. This perspective leads to very different conceptions of optimality and a 'common good.'"
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