ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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"In less than a decade, the company I co-founded and built, the Washington Speakers Bureau, became the world's biggest player in that business—and remains so now, more than 30 years after I took the sharp turn that reshaped my life. We have represented world leaders—including Presidents Reagan and both Bushes and four Prime Ministers of Great Britain—as well as business visionaries, sports legends, and leading journalists and authors. Over the course of the years, I have gotten close to many of my clients. And yes, they are a spectacularly accomplished group. But the secret sauce that is responsible for so much of their success isn't their talent per se. Instead, it is how they have dealt with the key turning points in their lives."
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"You're an expert or manager in, say, marketing, IT or distribution. Maybe you're even the head of that function—the CMO, CTO or Distribution Director. You and your team have come up with a great idea that—if executed—will significantly benefit the company. But, like most important proposals, in order to be implemented, it will need the support of several other departments. Without that support, nothing will happen. Here are five ways to achieve it."
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"Clarity. Boldness. We say that we value these qualities in communication at work. So why is nearly everything we read so full of bullshit? Our inboxes, browsers, and smartphone screens are filled with jargon-laden, meandering drivel. Why can't people get to the point and say what they mean? [...] After 35 years of reading and writing for work, I decided to face this problem head-on: to determine what causes bullshit, and how we can all learn to write without it. The problem is real. And the solution is within reach. It's just a question of committing yourself to writing without bullshit."
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