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"Why a business education? Why do students enter into business school, and what are their expectations? [...]
I was surprised and pleased to see in the very first survey that the number one reason why students choose a business school education was that they wanted to make a difference in the world. 83% of respondents either agreed or strongly agreed with making a difference as a reason for entering business school. The "make a difference" response even beat out "I want to make a lot of money" (76%). Now we have something to work with—students who want to learn the skills and knowledge that will help them change our world. Wow."
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"Brands will always need ways to communicate compelling messages to their target audiences, and consumers will always accept a certain amount of ad interruption if it means they can get free, or lower cost, access to content they want to consume. Also, believe it or not, consumers sometimes even enjoy advertisements. I know people who requested Ikea's catalog, opted in for Victoria Secret's emails, watched the Super Bowl solely because of the commercials, and I even admit to once voluntarily clicking on a Facebook ad.
BUT, rest assured all is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, "How little advertising can my brand get away with?" This is perhaps a bit scary for those who make their living in ad-related disciplines, but this is truly a better question. No business owner started a company because they wanted to advertise. Rather, they wanted to manufacture or sell a great product or service, and engage customers in meaningful ways. Yet, somewhere along their journey, someone convinced them that if they advertised, they could sell more. And in some cases that was true. But there are several negative consequences to that behavior that too often get neglected."
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"Diversity is not currently the norm on most corporate boards, though all the evidence says that the trend is moving in the right direction, however slowly.
Along with the regulatory climate, there has been a seismic societal shift. Women are cracking the glass ceiling at an increasing rate, and we even have our first female Presidential candidate. New research says that having women on boards changes the way decisions are made, and it changes it for the better. Women should be on boards, and they are needed there. That pressure is also opening previously closed doors to allow more women on boards."
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"I have a life-long love of leadership, literature, and poetry, and I've realized over time that literature and poetry have a lot to teach us about leadership."
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"In those endless years it took you to grow out of childhood and stand on your own two feet, you learned about the world in doses. Some of what you learned (and thought you understood) has evolved over time with added experience, but some of the discoveries you made and the stories you constructed around them as a child, even as young as three, have stayed the same, child-like and unchanged, no matter how many years have passed.
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That's living life in the past, seeing the world around you through a child's eyes in a child's story. You've been walking around in kid's sneakers and they're much too small for you. Here's how to fit yourself out with good pair of hiking boots to go the distance."
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