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Many business books have forewords written by fellow business authors. Dean Williams got his from His Holiness the Dalai Lama.
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Captivology, from the cofounder of venture capital firm DominateFund and former editor of Mashable, teaches us how to get and maintain attention.
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W. Chan Kim and Renée Mauborgne tell us how numbers-based goals are ineffective, even counterproductive, motivation—and what to replace them with.
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Dr. Shanklove: Or, How I Learned to Stop Worrying and Love Zombies with Peter Shankman
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Ron Friedman on "The Defining Feature of Renowned Artists, Star Athletes, and Successful Organizations."
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