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IS YOUR IDEA CRAZY ENOUGH?
An Excerpt from Creative Thinkering: Putting Your Imagination to Work
by Michael Michalko
The playful openness of creative geniuses is what allows them to explore unthinkable ideas. Once Wolfgang Pauli, the discoverer of electron spin, was presenting a new theory of elementary particles before a professional audience.
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This will be the second year that 800-CEO-READ sponsors a film at the Milwaukee Film Festival. Last year it was the David Hillman Curtis directed concert film of David Byrnes's 2008/2009 tour, Ride, Rise, Roar. As a company full of musicians and music lovers, sponsoring the film seemed to fit our personality and culture.
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Another Labor Day has passed, but your labor never ends. . .
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You may know Clayton Christensen for his classic works on innovation, The Innovator's Dilemma and The Innovator's Solution. In fact, The Innovator's Dilemma was included as one of The 100 Best Business Books of All Time. Todd wrote something that struck me as I revisited the review he wrote for the book today.
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We get pitched to a lot—about books, ideas, authors, projects; from authors, publicists, agents and publishers. It is part of what we do here, and listening to all comers is part of how we weed through the massive amount of material that is published each year, find what we think are the best projects, make connections and stay successful. But it can get a little tiring at times, especially when you know someone isn't really thrilled about the project, idea or author they're pitching.
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