As a boy, Fee Stubblefield promised his fiercely independent grandmother that he would never "put her in an old folks' home." That aspirational promise, made with love and care, would be something he always remembered-and a commitment he eventually made within the senior housing and care industry.

Seeking to create vibrant and engaging communities where we can thrive in our older years, Fee has encapsulated the best insights from his years in the industry in this book. He addresses everything from how to pick the right capital partners, hiring the best people for a culture of caring, introduces the concept of aspirational promises, addresses the deep issues in the industry exposed by Covid-19 and our attitudes toward a rapidly aging population.

Fee's passion was born of an unusual upbringing as part of a family that owned and operated Lehman Hot Springs and its sacred healing waters, a metaphor for the care needed by our senior citizens. He learned business lessons, like most entrepreneurs, through the difficulties and victories of the Springs Living communities. However, regardless of the lessons-the central core of the Culture of Promise is transparency, accountability, care, respect, and a commitment to the people at the heart of that promise.