Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
Details
| Publish date | May 12, 2003 |
| Publisher | Portfolio |
| Format | Hardcover |
| Pages | 160 |
| ISBN | 9781591840213
159184021X |
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