Comeback of the Inflation Specter.- Victims and Profiteers of Inflation.- Getting Ahead of Inflation.- Understand Profit Mechanics.- Optimize Prices in Line with Inflation.- Control Value-to-customer.- Lead in Competition.- Strengthen Pricing Power.- Exploit Digital Opportunities.- Apply Smart Pricing Tactics.- Introduce Innovative Pricing Systems.- Toughen the Sales Force.- Prioritize Finance.- Reduce Costs.- What to Do - Conclusion.