Whether you are naming a company, product, service, or even an idea -- choosing a brand name is one of the most important business decisions you will make.

A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it!

You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.