Competitive Advantage in SMEs: Organising for Innovation and Change

Competitive Advantage in SMEs: Organising for Innovation and Change

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Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.

Details

Publish date April 02, 2003
Publisher Wiley
Format Paperback
Pages 408
ISBN 9780470843345
0470843349

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