From the straight-shooting breakout star of Bravo's Tabatha Takes Over and author of It's Not Really About the Hair, Tabatha Coffey shares the secrets of her success in Own It!

On television, Coffey is known for using tough love to overhaul failing businesses and help owners take charge of their future. In Own It!, Coffey takes her trademark no-nonsense style and business expertise to the page to provide small business owners, aspiring entrepreneurs, and anyone looking to "own their lives" with the keys to success. Combining her own experiences with those of everyday people who have faced challenging transitions, Own It! will help readers reach their goals.

This is your playbook for taking responsibility and building a business that lasts:

• Tough Love Leadership: Learn to be the boss you need to be--direct, honest, and in charge--without becoming the "bitch" they warned you about (unless it stands for Brave, Intelligent, Tenacious, Creative, and Honest).
• A Bulletproof Business Plan: Stop "winging it" and create a concrete plan that covers your mission, market, staffing, and marketing strategies from day one.
• Master Your Money: Take control of your finances, from understanding cash flow and projections to avoiding the stupid money mistakes that sink most entrepreneurs.
• Develop an Unforgettable Brand: Define who you are, what you stand for, and how to communicate it consistently to build a reputation that keeps loyal clients coming back.