Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

By Chris Cicchinelli
Hardcover
Regular price$25.00
/
Shipping calculated at checkout.
Non-returnable discount pricing
USA Today and Wall Street Journal bestseller!

How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.

In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products.

Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company--which would soon be rebranded as Pure Romance--on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

Details

Publish date April 13, 2021
Publisher Post Hill Press
Format Hardcover
Pages 224
ISBN 9781642937138
1642937134

New Releases View all

New Book Releases for the Week of August 12
New Book Releases for the Week of August 12
New Book Releases for the Week of August 5
New Book Releases for the Week of August 5
New Book Releases for the Week of July 29, 2025
New Book Releases for the Week of July 29, 2025