Groundswell: Winning in a World Transformed by Social Technologies

Groundswell: Winning in a World Transformed by Social Technologies

Hardcover – Illustrated
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Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.

Details

Publish date March 25, 2008
Publisher Harvard Business Review Press
Format Hardcover
Pages 286
Language Eng
ISBN 9781422125007
1422125009

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