Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.
Details
| Publish date | October 01, 2008 |
| Publisher | Greenleaf Book Group |
| Format | Hardcover |
| Pages | 237 |
| ISBN | 9781929774739
1929774737 |
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