Framemaking Sale: Sell More by Boosting Customer Confidence

Framemaking Sale: Sell More by Boosting Customer Confidence

By Brent Adamson  and Karl Schmidt

Hardcover
Regular price$30.00
/
Shipping calculated at checkout.
Non-returnable discount pricing

This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecision

Business-to-business commerce is broken. Today's customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute any but the safest of purchase decisions, frequently resulting in no decision at all. Could this be the death of sales as we know it?

Traditional sales methods are all carefully designed to change the way customers think of sellers--to win customers' business by first gaining their trust. But Brent Adamson and Karl Schmidt argue the real key to B2B sales success is to focus on boosting customers' confidence in themselves and their ability to make large-scale, collective decisions on behalf of their company.

Through a combination of powerful research and data, real-world examples, and practical tactics from some of the world's best leaders and sales professionals, The Framemaking Sale provides a blueprint for a completely new approach to selling. Using the authors' unique Framemaking method, this book offers a paradigm-shifting perspective on buying and selling with confidence, empowering sales teams and customers alike to thrive in this new world of selling.


Details

Publish date September 09, 2025
Publisher Basic Venture
Format Hardcover
Pages 304
ISBN 9781541705821
1541705823

New Releases View all

New Book Releases for the Week of September 2
New Book Releases for the Week of September 2
New Book Releases for the Week of August 26
New Book Releases for the Week of August 26
New Book Releases for the Week of August 19
New Book Releases for the Week of August 19