Creator Mindset 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

By Nir Bashan

Learn proven methods for unleashing creativity in any business, awaken the long dormant creativity in yourself--and every employee In a world that is dominated by analytical thinking, The Creator Mindset activates a long dormant part of the brain: creativity.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 08/04/2020
Pages: 240
ISBN-13: 9781260460018
ISBN-10: 1260460010
Language: English

What We're Saying

June 08, 2022

Many new businesses and startups find themselves in a tricky position—trying to move forward without having the ability to pay someone for the help they so desperately need. And today more than ever, the need for specialty labor may mean the difference between success and failure. So what is any enterprise—big or small—to do? READ FULL DESCRIPTION

March 24, 2021

Self-doubt affects each and every profession from medicine to manufacturing, from finance to technology. The analytical mindset pushes us to answer in absolute terms only. It pushes us to activate only one part of the mind in the search for an answer. It shuns any creative input that can arise from thinking in a different and unique way. As such, it continues to rob countless people, professionals, and businesses of their potential for the betterment of everyone everywhere. READ FULL DESCRIPTION

January 05, 2021

We will be announcing the overall winner of the 2020 Porchlight Business Book Awards on January 14. Until then, we are taking a look back at the books in contention for the award. Today, we have the books in the Innovation & Creativity category, and a look inside the one we chose as the best among them. READ FULL DESCRIPTION

December 03, 2020

These are the 40 books we found represent the year best in one way or another. They help us make sense of the challenges 2020 has presented us with, understand the depths of the existing cracks it has exposed in our society, and offer solutions to solve the many truly monumental challenges we face—together. READ FULL DESCRIPTION

Full Description

Just about every book on creativity is bullshit. Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative.

That's where this book comes in. The Creator Mindset is designed to bring you simple, sound, and practical tools to awaken your creativity at work--even if you don't think you are creative. Not fluff or theories. No bullshit or fillers. Bashan draws on a lifetime of success in business to give you real actionable tools that you can use to become more creative. And each chapter brims with businesslike action items on how to make creativity happen at work. Written in plain language with real-world examples, chapters include:
  • Creativity for non-creative people
  • Training your mind to think in a creative way
  • When nothing else works--creativity will
  • The virtues of listening--and the value of making mistakes
Meant to be used as a manual which you can draw upon at the office, business, or in your career, The Creator Mindset is all about teaching you how to awaken your long lost creativity in order to see the world as it can be, not as it is.

About the Author

Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses.

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