Invisible Influence: The Hidden Forces That Shape Behavior

Invisible Influence: The Hidden Forces That Shape Behavior

By Jonah Berger

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In Invisible Influence , the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has

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Book Information

Publisher: Simon & Schuster.
Publish Date: 06/20/2017
Pages: 272
ISBN-13: 9781476759739
ISBN-10: 1476759731
Language: English

What We're Saying

July 01, 2016

In his new book, Jonah Berger tells us how profoundly our decisions and behaviors are affected by those around us, and how to navigate and use that "invisible influence." READ FULL DESCRIPTION

Full Description

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has

About the Author

Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious , Invisible Influence , and The Catalyst.

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