Turn Every Commercial Link into Revenue

Despite processing billions in transactions, affiliate marketing remains misunderstood and underutilized. Many advertisers leave money on the table by ignoring this performance-based channel, while content creators miss opportunities to monetize the value they generate.

The Affiliate Hypothesis: Universal Link Monetization to Save the Open Web presents a bold vision: the Affiliate Hypothesis argues that every commercially relevant link should generate fair compensation for the creator who shared it.

Inside, you will discover:

• How affiliate marketing compares to walled gardens and programmatic advertising
• Why traditional media buyers overlook this channel
• How to evaluate platforms, networks, and affiliate types
• What separates high-performing programs from mediocre ones
• How AI and zero-click search will reshape digital marketing.

Written by an industry pioneer with experience spanning Zappos, Shoes.com, Edmunds.com, the Performance Marketing Association, the agency Schaaf-PartnerCentric, and FMTC, this book provides the knowledge advertisers, agencies, and creators need to capture the full value of their commercial content.