You can't separate marketing, product, and AI anymore. This guide will help you win the next era.

Marketing is a trillion-dollar ecosystem based on human psychology--and it is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents--dispassionate digital proxies with perfect memories, programmed to act in their users' best interests--are taking over the work of shopping, creating a fundamental separation between the shopper and the human consumer.

A new era, dominated by shoppers with no insecurities and no heartstrings to tug, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better--through a superior product, a more transparent supply chain, and cleaner, more accessible data. The challenge is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and see the world through the cold, perfectly-rational lens of an AI agent.

Author Paul F. Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs to sales and marketing professionals to C-suite leaders. Those who grasp our new reality will not merely survive the disruption--they will define the future of commerce.