Beyond Price: Differentiate Your Company in Ways That Really Matter

Beyond Price: Differentiate Your Company in Ways That Really Matter

By Mary Kay Plantes  and Robert D Finfrock

Hardcover – Illustrated
Regular price$22.95
/
Shipping calculated at checkout.
Non-returnable discount pricing. International taxes may be added directly to product price outside of the United States.
Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.

Details

Publish date October 01, 2008
Publisher Greenleaf Book Group
Format Hardcover
Pages 237
Language Eng
ISBN 9781929774739
1929774737

New Releases View all

New Book Releases | June 9, 2026
New Book Releases | June 9, 2026
New Book Releases | June 2, 2026
New Book Releases | June 2, 2026
New Book Releases | May 26, 2026
New Book Releases | May 26, 2026