Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Nobel Prize winner and bestselling author of Banker to the Poor, shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems--a reminder that capitalism can take kindlier forms" (Spectator)

Social business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered microcredit and won the Nobel Peace Prize for his efforts to combat global poverty. Now social business, which harnesses the energy of capitalism to fulfill human needs rather than reward shareholders, is being adopted by leading corporations as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. Through examples of corporations such as BASF, Adidas, Danone, Uniqlo, and others, Building Social Business shows how an inspiring theory has become a world-altering practice, and offers practical guidance for those who want to create social businesses of their own.