Drawing on neuroscientific research, this book explains how a mosaic of physical and emotional sensations is filtered through the senses, assembled into a powerful perception, and crystallized into attitudes that dictate everything from customer satisfaction to long-term loyalty.
Details
| Publish date | May 14, 2004 |
| Publisher | FT Press |
| Format | Hardcover |
| Pages | 272 |
| Language | Eng |
| ISBN |
9780131015500
0131015508 |
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