The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum
Details
| Publish date | May 03, 2016 |
| Publisher | Simon & Schuster |
| Format | Paperback |
| Pages | 256 |
| ISBN | 9781451686586
1451686587 |
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