Welcome, adventurer. We're Josh Linkner and Kaiser Yang of Platypus Labs.

In our work helping the world's top organizations innovate and Find A Way, we've learned a simple truth: creativity isn't a mysterious gift, but a skill that can be trained.

This is a hands-on field guide to help you find your way to becoming a better creative problem solver. Think of it as a practical workbook designed to unlock your creative capacity and make creative thinking a habit in the work you're already doing.

Inside, you'll learn to:

Identify and handle common obstacles--the "beasts"--that get in your way when seeking business growth.




Change your mindset and think differently about innovation, imagination, and ingenuity.




Master specific tools to unlock your inherent creative capacity.




Find inspiration when you feel stuck by using proven frameworks and rituals.




Develop your skills as an inventive thinker and creative problem solver.

This is your guide and your journal. So please, write in it. Mark up the pages, fill out the field notes and worksheets, and make this book your own.