In this work Champy reveals how to define an authentic, consistent selling proposition your customers will be passionate about and will stay passionate about. He demonstrates how to engage a new generation of customers that value transparency.
Details
| Publish date | March 27, 2009 |
| Publisher | FT Press |
| Format | Hardcover |
| Pages | 176 |
| ISBN |
9780131361881
0131361880 |
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