Name: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Brand: McGraw-Hill Companies
SKU: 9780071800471
Price: 28.0 USD
Availability: InStock

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

By Dave Kerpen, Theresa Braun and Valerie Pritchard

Paperback – Illustrated

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Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity--which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.