Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

By Frans Johansson
Paperback
Regular price$22.00
/
Shipping calculated at checkout.
Non-returnable discount pricing
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

Details

Publish date October 01, 2006
Publisher Harvard Business Review Press
Format Paperback
Pages 224
ISBN 9781422102824
1422102823

New Releases View all

New Book Releases for the Week of August 5
New Book Releases for the Week of August 5
New Book Releases for the Week of July 29, 2025
New Book Releases for the Week of July 29, 2025
New Book Releases for the Week of July 22, 2025
New Book Releases for the Week of July 22, 2025