Strategic Reinvention in Popular Culture: The Encore Impulse (2013)

Strategic Reinvention in Popular Culture: The Encore Impulse (2013)

By Richard Pfefferman

Hardcover – Illustrated
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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

Details

Publish date December 11, 2013
Publisher Palgrave MacMillan
Format Hardcover
Pages 244
Language Eng
ISBN 9781137373182
1137373180

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