Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

By Bill Vlasic  and Bradley A Stertz

Paperback
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Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.


Details

Publish date June 19, 2001
Publisher Harper Paperbacks
Format Paperback
Pages 432
Language Eng
ISBN 9780060934484
0060934484

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