Hailed as "an absolute must-read" (Jean Twenge) and a book that "will change your kids' lives" (Jack Canfield), UnSelfie by Dr. Michele Borba explains what parents and educators MUST do to combat the growing empathy crisis among children today--including a 9-step empathy-building program with tips to guide kids from birth through college, and beyond.

Teens today are forty percent less empathetic than they were thirty years ago. Why is a lack of empathy--which goes hand-in-hand with the self-absorption epidemic Dr. Michele Borba calls the Selfie Syndrome--so dangerous? First, it hurts kids' academic performance and leads to bullying behaviors. Also, it correlates with more cheating and less resilience. And once children grow up, a lack of empathy hampers their ability to collaborate, innovate, and problem-solve--all must-have skills for the global economy.

In UnSelfie Dr. Borba pinpoints the forces causing the empathy crisis and shares a revolutionary, researched-based, nine-step plan for reversing it.

The good news? Empathy is a trait that can be taught and nurtured. Dr. Borba offers a framework for parenting that yields the results we all want: successful, happy kids who also are kind, moral, courageous, and resilient. UnSelfie is a blueprint for parents and educators who want to kids shift their focus from I, me, and mine...to we, us, and ours.