Storytelling is universal in that every society, at every stage of history, has told stories. This text offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.
Details
| Publish date | October 22, 2007 |
| Publisher | FT Press |
| Format | Hardcover |
| Pages | 222 |
| ISBN | 9780132277426
0132277425 |
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