Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

By Daniel Thomas Cook  and J Michael Ryan

Hardcover
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With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades.

  • Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline
  • Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior
  • Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley's comprehensive online reference collection or as a single volume in print

www.consumptionandconsumerstudies.com


Details

Publish date March 02, 2015
Publisher Wiley-Blackwell
Format Hardcover
Pages 640
Language Eng
ISBN 9780470672846
0470672846

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