ChangeThis RSS
Building a brand can get bogged down in corporate machinations and language, but it can also be a communal process—a back-and-forth exchange with fans based upon shared human interests and experiences. Crystal Haryanto explores how one of the most successful artists of our age has managed to thoughtfully and carefully "build a brand revolving around communication and humanity."
Trusting your gut isn't always the right move, but relying on data alone can also lead us astray. "Gut feel," writes Laura Huang, "is the result of data plus experience," and is a critical factor for success.
Human language has been evolving since the first word was spoken. What's new is how online memes and trends take off and enter our everyday lexicon. The Etymology Nerd, Adam Aleksic, examines the tricks content creators use to grab our attention online and how it is changing how we talk offline.
Randomized Controlled Trials have become the primary method for evaluating nonprofit programs and organizations. Nicole P. Marwell and Jennifer E. Mosley examine how that came to be, and how it affects the work nonprofits do and their impact on communities.
