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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

September 03, 2019

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An unconventional business book for the rebels and misfits—the Rare Breeds—who don't fit the traditional mold.


RareBreed-web.jpgAn unconventional business book for the rebels and misfits—the Rare Breeds—who don't fit the traditional mold.

What if your biggest weaknesses are actually your greatest strengths?

Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom and insights to this radical "outside the box" business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach: instead of trying to conform, march to the beat of your own drum. By following your own path, you'll find your success.

They know this approach works based on their own experience. When these iconoclastic thinkers behind the company acclaimed by the Chicago Tribune and Forbes started their company, they didn't follow the rules of most leadership books and business school courses. 

"Instead of doing everything people told us we should be doing—be transactional, be conservative, be nice—we did the opposite. Instead of burying our innate vices—obsessive perfectionism, rebelliousness, weirdness—we made them our selling points." The result: a flourishing company that is the model for an entirely new approach to success.

Rare Breeds don't get what they want by adapting to the conventional rules: instead, they use the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools, Bonnell and Hansberger identify seven vices-turned-virtues—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life.

Rare Breed is an unorthodox business book for anyone with the ambition to lead, create, inspire, and provoke change by owning all of who they are.


This giveaway is being brought to you by HarperOne, an imprint of HarperCollins Publishers. We have 20 copies available.


“To all my Rare Breeds reading this: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing because it’s a beautiful reminder that you are not alone.”
—Charlamagne Tha God, New York Times bestselling author of Black Privilege

“There’s a choice—become a rare breed, someone who cares enough to contribute, to speak up and to challenge convention. Not to hustle, which is selfish, but to make a ruckus and to make things better. Take what you need from this brazen rant and go!” (Seth Godin, New York Times bestselling author of This is Marketing and What To Do When It’s Your Turn)

Rare Breed is a guide for strategic rebellion. If you’re looking to make a difference in your business or in the world at large, wow, have you ever found the right book. Reading it will inspire you into taking big, immediate, spirited action.” (Mark Levy, Founder of Levy Innovation and creator of Your Big Sexy Idea®)

“In a business world that’s a vast sea of sameness, you’ve got to be different — really different — to stand out and get noticed. Read this book, and you too will learn the secrets of rare breed leaders who do things differently and make a difference in the world.” (Peter Economy, Wall Street Journal bestselling author and The Leadership Guy at

“Entrepreneurs need to know how to really cut through the noise these days in order to grow their business. Sunny and Ashleigh’s book can help by showing them how so-called vices are actually positive building blocks towards success.” (Michael A. Smith, Producer, Bloomberg)

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny Bonnell and Ashleigh Hansberger, you will find all the ingredients that shape the path of many successful individuals in their craft.” (Daniel Boulud, renowned French chef, James Beard Awardee and restauranteur)


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