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What to Do When It's Your Turn (and It's Always Your Turn)

Seth Godin

A full-color book about art, bravery and doing work that matters. Seth Godin’s breakthrough bestseller, with more than 150,000 copies in print, now exclusively sold at Porchlight.


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List Price $39.99  
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25 - 99 $27.99 30%
100 - 499 $25.99 35%
500 + $25.19 37%

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Book Information

Publisher: Powered by Amazon.
Publish Date: 02/26/2020
Pages: 162
ISBN-13: 9781936719310
ISBN-10: 1936719312
Language: English

What We're Saying

December 19, 2014

Seth Godin's new book is a full color, high-end love letter to readers about creativity, creating change, and making something that matters. READ FULL DESCRIPTION

September 03, 2018

The bestselling business books at 800-CEO-READ for August 2018. READ FULL DESCRIPTION

Full Description

A full-color book about art, bravery and doing work that matters.

I THINK WE'RE WASTING THE CHANCE OF A LIFETIME. This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.

One of the 100 best business books of 2015, according to Inc. Magazine.

This is not a business book in the way you’re used to. Here’s a link to some sample pages: What to Do When It's Your Turn (and It's Always Your Turn)

Bulk pricing is available for two or more copies.



  • It is in full color throughout. It feels more like a high-end magazine than a book, and even people who hesitate to buy and read books will be engaged by this one.
  • Explores the dance we all have to do with our fears, the tension we all must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about.
  • It is urgent, personal, in-your-face and honest.

And here is what readers are saying about it:

"If there is such a thing as a 'rule book,' for a time where the rules don't matter, What To Do When It's Your Turn is it.  It's an easy book to read with great design, bold colors illustrations and images.  It is a book that clearly communicates that it is your turn and you need to act...now."

Jordan Ayan - Co-Founder of Take Two Partners

"Seth Godin is unlike any other writer, and ‘What to do when it's your turn‘ is unlike any other book. Instead of simply reading the book front to back, I found myself compelled to jump around - from one section to another, from spread to spread. This latest ‘maga-book‘ is a new way to absorb Seth's wisdom and a remarkable way to share his thought provoking ideas."

Red Maxwell - President of Onramp Branding

"Received my 12 copies yesterday. Picked one up to peruse and 90 minutes later finished the last page. Of all of the things that MUST be done today, What To Do When It's Your Turn managed to bump them down in priority page by page. I feel like investing that time was the very BEST thing I could have done for all those who look to me for some measure of leadership. Seth was a particularly timely gift to me today :)"

Paul - President, Image Auto LLC

Some of the people featured in the book include:

Mark Frauenfelder, Timothy Leary, Grace Hopper, Miles Davis, Stephen King, Neil Gaiman, Leonardo Davinci, Leonard Bernstein, Ai Wei Wei, Erich Fromm, Mike Ambassador Bruny, Allison Myers, Akira Kurosawa, Walter Mischel, Richard Nixon, Isaac Asimov, Ella Fitzgerald, Gutenberg, Shirley Chisolm, Heisenberg, Madame Curie, The Staypuft Marshmallow Man, and David Crosby.

[About the cover: That's Annie Kenney, who died about 70 years ago. She was a mill worker in England, a member of the downtrodden working class, and an early suffragette. At a rally for women's right to vote, she asked a member of Parliament for his position on the issue. When he refused to answer, she pushed back, making such a ruckus that she went to jail for three days. Her courage amplified a movement that ended up changing the world. Millions of women could have taken their turn in that moment, but it took Annie to step up and do it.]

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