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This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books.

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Book Information

Publisher: Portfolio
Publish Date: 11/13/2018
Pages: 288
ISBN-13: 9780525540830
ISBN-10: 0525540830
Language: English

What We're Saying

November 29, 2018

We take a look inside the best books of 2018 in the Marketing & Sales category. READ FULL DESCRIPTION

November 09, 2018

The best business books humanize business rather than commodify humanity. Seth Godin’s books have always attempted to do that, and his latest does a great job of it. READ FULL DESCRIPTION

January 08, 2019

Taking a look back at our bestsellers in 2018 has once again put me in a reflective state of mind. READ FULL DESCRIPTION

November 05, 2018

20 books taking on business from many different perspectives that we'll be slowing down to consider in November. READ FULL DESCRIPTION

Full Description

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

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