ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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"To compete and win in today's ultracompetitive environment, where consumers are in control and switching costs are very low, the customer experience is more important than ever before. Businesses cannot stand still; they must continue to push the envelope and evolve—not only products, services, and marketing, but also analytics. [...] Companies with insightful and actionable analytics can respond to the market and their customers quicker than their competitors. Tomorrow's winners will be defined by the innovative strength of the customer experience analytics they use and implement. The key to measuring this new world of customer experience analytics is to understand the rise of big data. In 2000, only one-quarter of all the stored information in the world was digital; paper, film, and other analog media ruled. No more. With the amount of digital data doubling every three years, as of 2013 less than 2 percent of all stored information is nondigital."
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"Do you have what it takes to make a difference in your nine-to-five job? What if you could restructure your work to do what you love? And, what if it all starts with firing your boss? Don't Quit Your Job. Fire Your Boss is a manifesto, a change in trajectory for your future. You own the opportunity to be the best at what you're already doing. Asking permission to pursue your dreams and do meaningful work doesn't start with hitting the eject button. Maybe it starts with staying right where you are, but there's a catch: your boss, well, you need to fire him. Blogger, writer, and career liberator Aaron McHugh shares from his own experience what it took to fire his boss. Creativity, inspiration, and fulfillment mixed with struggle and uncertainty form this type of journey. Only the brave are willing to make this disruptive shift in their career. Yet for every convert there is a guarantee of the most fulfilling, challenging, and liberating work you've always wanted. Make the change. Read this book, and then go fire your boss."
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"Most senior leaders put greater thought into their organization's products than they do its culture. Yet culture drives everything that happens in an organization each day, including what leaders pay attention to, whether problems are ignored or resolved, and how employees and customers are treated. Of course, understanding the need for an effective culture is one thing. Creating and managing that culture is another. How does one go about creating something that, on one hand, is so important, but, on the other hand, seems so amorphous? Through the creation of an organizational constitution."
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"Comparing yourself to other people is always a losing game, because there'll always be someone who's more successful than you are. There'll always be someone who does something better than you do. Where you stand relative to other people isn't nearly as important as where you stand relative to where you could be standing if you realized your full potential."
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"The first co-working space was opened in San Francisco in 2005. Today, there are over 2500 co-working spaces in existence around the world. Cellphones first began to be used by the general population in 2000. Now, roughly 85% of the world has access to a mobile phone. Facebook was founded less than 10 years ago. Today, 1.25 billion people use the service. (That's 1 out of every 7 people on planet Earth.) Today, the way we interact with people, the tools we use, and the way we work are all changing at an incredibly rapid pace. This has huge implications for the way we run our careers. In fact, it demands that we utterly reinvent our approach, shifting from a focus on past accomplishments—the 'resum model'—to constant self-iteration, or what I think of as the 'learner's model.' To move to this model, we must adopt a new set of career rules. A set of rules that are, quite literally, made to broken."
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