ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.



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"More than 80 percent of improvement efforts fail to make a discernible difference in overall business performance, regardless of the improvement methodology in use. The reason isn't a flaw in the methodologies, but a flaw inside of companies. Organizations in all sectors fail to meet their full potential because of self-inflicted chaos. I'm not talking about acute cases of chaos brought on by external events over which a company has little control, such as sudden supply chain disruptions, new regulations, or economic downturns. I'm talking about chronic long-term chaos brought about by ambiguity, lack of focus, inconsistency—habits and behaviors that organizations can control but choose not to. Self-inflicted chaos is an insidious disease that must be addressed before any meaningful improvement in performance can be achieved."
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"Today's work environment has been dubbed everything from the Age of Distraction and the Age of Inattention to The Multitasking Generation. The bottom line is this: regardless of your job title, we are all trying to accomplish increasingly more with increasingly less resources—whether those resources are money, time, focus, or energy. How can we achieve success—however you define it—given these constraints? I study successful people for a living, and I believe the answer can be boiled down to one word: self-discipline. It's not a breakthrough idea, and it's certainly not popular. But it's an old-school way of thinking that has unfortunately fallen out of vogue—and one that can yield measurable results when applied to the challenges of working in modern business."
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The use of these new social and collaborative technologies and strategies are being deployed and implemented to solve many of these problems within the enterprise today. But, collaboration doesn't just benefit employees while they are at work, it also benefits them in their personal lives as well.
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"While crusaders waste their time trying to impose their views on other people, entrepreneurs prefer to avoid conflict. Their goal is simply to make exchanges that are beneficial to all the parties involved. Individuals who want to improve the world and their own situation should definitely avoid the ways of the crusader. Hostility and conflicts tend to make collaboration impossible, and aggressiveness never leads to happiness. Anyone who wants to attain happiness and effectiveness must start by adopting an entrepreneurial attitude."
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"Sales are only one ingredient in the marketing cake. Here's why I like this analogy: In a good cake, can you pinpoint the spot where flour ends and sugar starts? Is there any reason why your business shouldn't use this approach in marketing and sales? For the best brands, selling is not an isolated activity. It's beautifully integrated into all customer touch points. Your customer touch points can and should be mapped out, designed to be enjoyable, productive and attractive, and actively managed to maximize customer value. There are two simple questions you can ask yourself to accomplish this."
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