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"If You Build It, They Won't Come
What happened to the early days? You built a baseball stadium, a store, a web app, and people flocked to it... now what? We are suspicious of marketing. We don't trust strangers as willingly. Buzz is suspect. It can be bought. Instead, consumers and business people alike are looking towards trust. We want our friends to tell us it's good. We want someone we know to say we should look into it. Marketing spend might start at awareness, but in the Trust Economy, communities are king, and ROI stands for Return on Influence."
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"Visual thinking is the future of business problem solving. Using our innate ability to see—both with our eyes and our mind's eye—gives us entirely new ways to discover hidden ideas, develop those ideas intuitively, and then share those ideas with other people in a way they are simply going to 'get.'"
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"Public, private, and civil leaders should confront together the problems that none can solve.
Leaders everywhere no longer express as much confidence about the future as they once did. When they speak candidly, it often sounds as if they feel trapped in quicksand, unable to move forward easily. The methods and tools that helped them succeed in the past no longer work. The challenges they face—such as global competitiveness, health and environmental risks, or inadequate infrastructure—can no longer be solved by their organizations alone. And when they try to reach beyond the boundaries of their own corporation, government agency, or nongovernmental organization, there often is no clear pathway to success."
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"Increasingly, the place you choose to live will help determine your success in business, in finding a life partner, and in living a fulfilling life. In fact, it may be the most important decision of your life. I believe that we are in the beginnings of a shift as fundamental as the industrial revolution was over a century ago—one that will have as dramatic an impact on how people live and work. Furthermore, it will have a dramatic impact on where they live and work."
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"What is it about going through life, making decisions flying by the seat of our pants, without a plan to get to a clear destination that has us all so captivated? To have the confidence to strike out on your own—research and professional opinion be damned—and take a stand, make a choice, set off in a new direction... just like that?
As it turns out, while it sounds quite manly, brave, and highly lucrative to stick to your guns and go with your gut under pressure, under scrutiny, to not back down, it's not exactly an uncommon thing to do in business today. ... The real issue is how many times do pure hunches alone lead to legendary success? The answer upon closer inspection: pretty rarely."
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