ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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ChangeThis ·Jul 04, 2006

Non-Geeks are Not Morons: The Change Function Model for Adopting Technology

Pip Coburn uses his Change Function model to contend that new technology should be inspired by the users' practical needs, not only the technologists' lofty vision. Check out a podcast with Pip here.

Carol Evans · ChangeThis ·Jul 04, 2006

The Working Mother's Manifesto: This is How We Do It

Carol Evans encourages working mothers (and fathers) to ask their organizations for what they need to attain a healthy balance between work and family.

ChangeThis · Clotaire Rapaille ·Jul 04, 2006

Know the Codes: Why We Act, Buy, and Love as We Do

Rapaille reveals the unconscious motivators behind how we act and what we buy by unearthing the unique culture codes found within each of us.

ChangeThis ·Jul 04, 2006

It's a Big, Blog World Out There: Five Quick Tips to Building a Better Blog

Evans details how to make your company's blog better and why it is an essential way to reach your customers.

ChangeThis ·May 26, 2006

Killer Instinct

Best selling thriller novelist, Joseph Finder, introduces us to a dynamic (though fictional) sales expert, Jason Steadman, to illustrate key techniques for selling with killer instinct.