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Julien Smith confronts companies and marketers with a deceptively simple question: Are You Keeping It Real? And if you don't know what he means, you probably aren't. So, read up on how you can walk the walk in this new consumer-led century.
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Arena argues that the widely-held notion that corporate responsibility is about "doing good" marginalizes an important part of doing business in the 21st century. Instead, it is about innovation, changing as the world changes. She also lets us in on which extraordinary companies driven by purposeful ideas actually succeed.
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The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on "The Today Show" or NPR? Get to know them here because these ideas stick.
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It is a common theory that successful people live their lives like a project plan, so we struggle to shape our lives along a pre-determined path. Instead, Oliver asserts that that the majority of people, many of them very successful, make it up as they go along. This smart manifesto offers a convincing and well-researched argument encouraging us to do a little drifting.
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Looking forward, competitive advantage demands competent process management to navigate the tumultuous and frenetic environment that enterprises face. Your value acceleration, not just value creation, is the metric to determine your enterprise's success.
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