ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and other leading thinkers.



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Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He'll present 10 critical components to take on the journey, and a 5-step process to guide the way.
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"Rate your experience from 1 to 10." "Would you recommend our company?" We ask the questions of our customers. But what do we do with their answers? Jeanne Bliss gives us the action plan to actually make our customers happy with our services.
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The alarm goes off. You stretch, yawn, put your feet on the floor, one foot in front of the other, get started on another unfulfilling day at the office. But it doesn't have to be that way. Jonathon Flaum shows you how to find meaning in your every day work.
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